Unfolding the TQM Marketing Management’ UAE saga of four generations

“Hamza Aboobeker shall be remembered for his bravery, indomitable spirit and explorer instincts. “

It was Mr.Hamza Aboobeker in1948 who illuminated the path for TQM Marketing Management in the UAE, prior to the formation of the Federation of Emirates. And the most surprising fact about his entry to the Emirates is that it was purely coincidental. The chronological representation of the events which are now part of history is reminiscent of an adventure-packed movie. It all started with the historic journey conducted by Hamza Aboobeker in 1948 to South Africa in a launch. Job-search was the motive behind the journey.

Hamza Aboobeker was into restaurant business before the India-Pakistan partition. Subsequent to the partition, Hamza Aboobeker returned to his motherland Ponnani in Kerala. It’s after his return that he planned for a journey to South Africa from Mumbai in search of a job. South Africa attained independence in 1961 and therefore was under the British rule in the late 1940s.

The journey commenced as per the schedule from Bombay (Mumbai), but due to very hostile weather condition, the launch was forced to pull back halfway. 

The launch steered towards the nearest port Sharjah and was forced to anchor in Khor Fookan, Sharjah. Hamza Aboobeker called off the journey to South Africa and decided to explore Sharjah.

Sharjah was a well-known and established port during those times and was way ahead of Dubai. It was a time when travel documents were not mandatory to visit the Emirates, then Trucial States. Hamza Aboobeker began to explore Sharjah in search of a job and finally decided to set up a restaurant business.

The concept of a restaurant was alien to the people of Sharjah. Therefore, the restaurant which was set up by Hamza Aboobeker became the very first restaurant “BUSINESS SETUP” initiative in Sharjah. It was the time when the TQM Marketing Management flame was first lit in the Emirates. The first restaurant in Sharjah was named “Bismillah Hotel” in the period 1948-1949. The exact time of setting up the restaurant business is not known accurately due to lack of official documentation.

In the late 40s, the region was devoid of amenities like electricity and Air- conditioner. However, there existed refrigerators that worked on kerosene. One such refrigerator was used by Mr Hamza Aboobeker in the restaurant. The restaurant business flourished in a decade’s time.

In 1962, Abdulkadar Hamza - the son of Mr Hamza Aboobeker joined his father. Abdulkadar came to the Emirates at the young age of 13 and helped his father in accomplishing the restaurant chores. The teenager was entrusted with the operation and maintenance of the refrigerator that worked on kerosene. The young Abdulkadar also offered a helping hand in serving the meals.  

As the educational status of Abdulkadar was incomplete, his father helped him pursue a part-time job under the UAE army. (under British control) Impressed with the hard work and honesty of Abdulkadar, the defence officials decided to offer him formal school education. Abdulkadar discontinued his job in father’s restaurant and successfully completed the formal education in UAE.

After the completion of formal school education, the British officials decided to send Abdulkadar to Germany to pursue a diploma course in Maintenance and Operation of Military equipment. He also got the opportunity to complete Typewriter Maintenance and Repair course from Italy based world-renowned typewriter manufacturer “Olivetti”.

After the successful completion of both the courses from Germany, Abdulkadar returned to the UAE and undertook employment in the UAE army. He held double designations - of an “Army Intelligence Officer” and “Army Officer” in the same period of service which was considered as a rare scenario.

A Good Service Certificate was awarded to Mr. Abdulkadar by the Dubai ruler and UAE Defense Minister His Highness Sheikh Mohammed bin Rashid Al Maktoum in the final phase of his service. Abdulkadar retired after extending his valuable service to the UAE army for 31 years.

It’s after the retirement that Abdulkadar made his entry to the service-oriented sector – Business Setup Consultancy. TQM Marketing Management Business Setup Services was founded in 1999 in Sharjah. During the initial years, TQM Marketing Management operations and services were confined to the Emirate of Sharjah alone.

In the year 2000, Riyaz Kilton – the son of Mr.Abdulkadar accompanied his father in the field of business consultancy. In the later years, TQM Marketing Management diversified into other Emirates of the UAE and established the head office in Dubai. The Sharjah office continued to operate as a branch office.

At present, TQM Marketing Management Business Consultancy operations in the UAE are executed under the leadership and guidance of Mr. Riyaz Kilton. Riyaz Kilton is the present convenor of the International Promoters Association (IPA), an organization of the Indian business community. He is also a member of the Board of Directors of International Promoters Association.

Moreover, Riyaz Kilton holds a prestigious post of being the Vice President of United PRO associations – an association of entrepreneurs that offers PRO documents clearing services and business setups in the UAE.

Riyaz is also involved in various social activities both in the Emirates and Kerala, India. Riyaz runs an NGO named Hope Child Cancer Care Foundation in Kerala and UAE that assists families combat childhood cancer. Riyaz Kilton is a member of the Board of Directors of this charitable organization and its corporate office is located in the UAE. He lives in Dubai with his mother, wife and three children.